The aim of the program is to develop professional abilities of students through in-depth knowledge in the area of sport management, to provide students with the necessary theoretical understanding and awareness of the local and international sport market, in order to increase the efficiency and level of sport management across the Republic of Armenia. The program is also designed to promote entrepreneurial culture among graduates, which will assist establishment of new companies in sport-related area and development of new ways of professional engagement;
to introduce students to the most important approaches and functions of running a business in the field of sport and enhance up-to-date methods and technologies related to the field of sport management.