The purpose of a professional educational program in Marketology is to train specialists in accordance with the current requirements, to create organizational and methodological conditions that contribute to the development of scientific, educational, methodological, scientific, socio-communicative, and cooperative skills.
The aim of “Marketology” ICP is:
- provide conditions for the effective organization of the learning process realistic guarantees of the competitiveness of future marketing specialists
- develop modern personnel training methods
- create appropriate conditions for the effective operation of the student-centered learning system
- carry out scientific-methodological and scientific-research activities
- create conditions to ensure the quality of education
- expand the scope of international cooperation
- contribute to international scientific and educational cooperation in the professional field
- provide sources of professional information for the participants of the educational process
- ensure the unity and inseparability of educational, research and innovation processes
- improve the content and organizational components of educational, pedagogical, scientific research practices
- carry out cooperation with career centers and employers in order to provide graduates with professional work